Thursday, October 25, 2007
According to the Times (20 Oct 2007), 'all advertising for new cars will have to carry cigarette-style “health warnings” about their environmental impact, under a European plan to force manufacturers to reduce carbon dioxide emissions.'
'Advertisements in newspapers and magazines, will have to devote at least 20 per cent of the space to details about fuel economy and CO2 emissions. At the moment manufacturers have to include only basic mpg and CO2 figures in the small print. They do not have to explain what the numbers mean or provide any comparison.'
Repeatedly the car representatives say their advertising does not create demand for larger heavier and more polluting 4x4s, and they blame the consumers for not demanding more fuel efficient cars. The industry will now be forced to accept that their aggressive advertising does create demand, and their ads need to spell out clearly the environmental impacts their products have on society.
This is welcome news, particularly as the car manufacturers fight against any meaninful EU regulations on the CO2 emission levels of the cars they build.
Tuesday, October 09, 2007
Our friends at the Belgian anti 4x4 Alliance planted this very 'green car' for mobility week in Brussels.
According to Jeroen Verhoeven, "We transformed a car into a kitchen garden, a symbolic image. The message we gave to the people during the action we did around the kitchen garden car on the car free day, was basically "feed people not cars", referring to agrofuels and the need to reduce the fuel consumption of cars."
You can see more pictures on the Autonomie website.
Posted by Blake Ludwig at 1:53 PM