Wednesday, March 15, 2006

Tackling the Footballers Head-On

The Times UK scored a glorious goal yesterday by publicizing our new campaign on page 5. We're out to show the famous footballers (and their wives) that it is not cool to own a 4x4.
Ben Webster, Times motoring reporter, writes that "the three most popular cars among top-flight players are all large off-road vehicles that produce more than double the emissions of the average car, according to a survey."
The survey he refers to was conducted by a lads magazine Nuts.
To quote Ben, "The BMW X5, weighing 2.2 tonnes and using a gallon of fuel every 15 miles (24km), is the favourite. It is driven by 22 players, including Sol Campbell, John Terry and Danny Murphy. The 4.8-litre engine emits three times as much carbon dioxide per kilometre as small diesels such as the Volkswagen Lupo.
In second place is the Mercedes-Benz M-class, owned by Freddie Ljungberg, Ruud van Nistelrooy and 16 other players. It is slightly cheaper than the BMW X5 but just as polluting.
Third on the list... is the Range Rover, driven by 16 Premiership players including Jamie Carragher, Michael Owen and Jermain Defoe. It is the heaviest and thirstiest of the three, achieving fuel consumption of as little as 12 miles per gallon. "
So, the Premiership lads better take care to show a better example to a young generation out there or we'll be seeing them wherever they park!