Well, this must be 'Kids against 4x4s' week.
Our friend Ben has sent us a photo of Edward sporting one of our 100% natural organic T-shirts. The shirts are totally ethically made for us by Sandbag, who produce clothing for the band Radiohead.
It's fitting that kids should wear our T shirts. After all, it's them who stand to suffer the most from 4x4s. The CO2 emissions that are directly contributing to climate change are on a whole twice as high from luxury 4x4s compared with most average cars and the NOx emissions from the large diesel engines are directly linked to inducing asthma. And we know that the unique height, shape and weight of 4x4s make them more dangerous to children in a collision.