Apparently, Landrover landed themselves in some deep *mud* with their PR firm Trimedia, winning them the award for the most counterproductive green press release of the year in December 2007.
Harrison Cowley, from Trimedia, sent a press release to environmental journalists inviting them to a tour of Land Rover’s facilities in the west of England. Although there was nothing wrong with the idea in principle, the clincher was the utterly bizarre suggestion that green hacks might think it a good idea to spend the afternoon “offroading” in Land Rover’s climate-busting high-performance vehicles. One environmental editor duly sent the release around all his NGO friends, which is how it ended up being nominated for this award.
