Friday, September 05, 2008

Jaguar and Land Rover Sales Down as Buyers Seek Efficient Cars

This news comes from ETA:

Fewer cars were sold in the month of August than at any time since 1966. The drop in sales has been especially hard on British-made luxury brands such as Aston Martin, Jaguar and Land Rover.

This time of year has traditionally been a strong time for new car sales because new registration plates were issued, but despite the fact the plates are now released in March and September and there is no longer a guaranteed peak in August, this year’s figures are particularly bad; overall sales are down 18.7 per cent on 2007.

Toyota and Land Rover have announced production cutbacks because of falls in orders and Britain’s automotive industry, which employs 815,000, is urging the government to drop interest rates to stimulate the market.

A spokesperson for the Environmental transport Association (ETA) said: “In the current economic conditions it’s quite understandable that people are unwilling to buy new cars, but it is the heavier, thirstier cars that are suffering particularly badly – smaller, greener, more frugal models are continuing to sell.”

The revised rates of emissions-based vehicle excise duty (road tax) has further harmed sales of larger, fuel inefficient cars.

To find the greenest cars, try the ETA's Car Buyers Guide