Tuesday, June 19, 2007

Crash Test Dummies Stop the School Run

Today, members of the Alliance dressed as crash test dummies and vehicle safety test engineers to educate parents driving their children in large 4x4s to their Highgate schools.

The 'engineers' passed out 'test results' to 4x4 drivers to highlight the dangerous reality of their car choice. Each test result showed the EuroNCAP pedestrian safety test scores of their model.

A member of Roadpeace joined us for the morning's event, and informed us that it was important what we were doing, as a significant number of fatalities occur on the school run.

You can see more of the morning's action online. We were filmed by Friction.tv, a new online news channel trying to bring in debate about current issues. What could be more appropriate than the inappropriateness of large luxury 4x4s on a school run?